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Come along with Sunny Squirrel and Daisy Deer as they earn their first allowances and learn the value of short-term and long-term savings!

Will Sidney the Snake tempt them into frivolous spending or will they successfully save toward their long-term rewards?

Financial literacy has always been an exciting topic for author Darrah Brustein. At a young age, her parents were savvy enough to institute financial education into the home through allowance and chore systems, savings programs, investments, and giving back. It wasn’t until Darrah graduated from Emory University and accepted her first full time job that she realized how few of her peers were equipped with the tools to navigate their newfound independent finances.

Watching many of them live paycheck-to-paycheck, even with well-paying jobs, Darrah realized that this was not unique; but rather, the norm. Unsure as to how to make a difference, it dawned on Darrah that trying to retrain adults out of their lifelong habits and ideas around money would be tough. However, sharing valuable financial lessons with children, when their minds were open and malleable, would be a great place to start (it had worked with her, after all)!

Darrah spoke with many parents who shared concerns about teaching their children about money. Many felt unequipped—like the topic was a burden or taboo, or that they themselves were not well-educated on personal finance.

So she created Finance Whiz Kids, to engage children directly about money through stories. By setting an early foundation about savings, spending, and the value of a dollar, we can help future generations find themselves in the sound financial environment than we know today.

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College Highlight: (Darrah’s Alma Mater)